The AWG-Program is a powerful and innovative look at each individual artists psyche and the inherent direction he/she is already on, though most likely completely unaware. When we use the word psyche in this case, we are referring to its Greek roots, as defined by Webster’s Dictionary as a: Soul, Self b: Mind.

I have known brilliant artists who simply did not have a clue as to where they were going in any true sense of the words. Many artists think saying, “I am an actor, I am a dancer, I am a singer” is enough, but this is not so. One must get ultra-specific to be effective with action or else they are merely wondering all over the place in the secret hope that someone will discover them and relieve them from their aimlessness. Ultra-specific in our case will be looking at where you are heading already from a psyche perspective and what you can do to increase its worth.

Founded in 2003 by John Dapolito, the AWG-Program believes success starts at the level of the mind. “It’s simple, the actor is the product and that product, you, is the result of how you think. But do you know what you’re thinking at the deepest level? Are you able to articulate those thought processes? Can you determine your own subconscious tendencies? Most likely not, but they are helming your choices 24/7 and that is a lot of time and energy to be doing something unconsciously without having fully reaped the rewards. This is where the AWG-Program comes in; we help the actor find the key information that makes them stand out in the crowd. We help them understand that key information, articulate it and explore it creatively. The amazing thing is why hadn’t anyone thought of this before? Think about it for a moment, getting profiled makes perfect sense for the actor since each artist is uniquely designed in psyche, it’s like a finger-print so it is absolutely essential to understand those unconscious thoughts, images and visualizations that are running 24/7 because knowing who you are, and how to market yourself (The Product) opens doors, creates relationships, and books jobs. Knowing which producers, filmmakers, writers, and directors you should be targeting narrows the field and creates focused attention and that kind of attention creates opportunity for results.

For some of you this whole program may seem “a bit far-out”, but you know, nearly 60 years ago The Group Theatre introduced something called “Method Acting”, a psychological look at acting that would turn our industry on its head forever. Today we have the AWG-Program introducing a new element of psychology, it’s that simple and that powerful.